Mass Media

MASS MEDIA

Mass media played an important role in disseminating information to the general population through audio, video, newspaper advertisements, etc.

AUDIO & VIDEO

  • 546 TV spots were telecast on local cables every Saturday/Sunday at prime time in 6 districts: Kohima, Dimapur, Mokokchung, Longleng, Phek and Wokha.
  • 39 long format TV programs were telecast every Sunday at 5:30 P.M on Doordarshan Kendra Kohima.
  • 274 audio spots were aired on All India Radio Kohima everyday at 7:20 AM/7:10 P.M.
  • 39 long format radio programs were aired on All India Radio Kohima every Tuesday at 6: 45 PM.

 

NEWSPAPER ADVERTISEMENTS:

30 advertisements were published in local newspapers: Nagaland Post, Morung Express, Eastern Mirror, Nagaland Page, Tir Yimyim and Capi.

 

  • ART: 29th July 2016
  • ICTC: 17th July 2016
  • PPTCT: 14th August 2016
  • EID: 18th September 2016.
  • Voluntary Blood Donation: 1st October 2016.
  • STI: 16th October 2016
  • World AIDS Day: 1st December 2016

 

NEW PRODUCTION OF AUDIO AND TV PROGRAMS – During 2016-17 creative agencies were hired for production of 8 new audio programs & spots and 10 TV Programs.

8 Audio Programs & 8 Spots 10 TV Programs
Antiretroviral Therapy (ART) Antiretroviral Therapy (ART)
Condom and Sexually Transmitted Infections (STI) Condom and Sexually Transmitted Infections (STI)
Prevention of Parent to Child Transmission (PPTCT) Prevention of Parent to Child Transmission (PPTCT)
Red Ribbon Club (RRC) Red Ribbon Club (RRC)
Integrated Counseling and Testing Centres (ICTC) Integrated Counseling and Testing Centres (ICTC)
Early Infant Diagnosis (EID) Early Infant Diagnosis (EID)
Blood donation Blood donation
Basics of HIV Basics of HIV
Stigma and Discrimination
Targeted Intervention (TI) and Opiod Substitution Therapy (OST)