MULTI-MEDIA CAMPAIGN – “LIFE NOW – Yes Life, No HIV”
The 6th phase of multi-media campaign – to promote Awareness, Compassion, Education and Support on the issue of HIV and AIDS in the State was successfully conducted in all 11 districts starting from December 2016 till March 2017. The Campaign Tagline was “LIFE NOW – Yes Life, No HIV”- an educational campaign for the youth.
Objectives of the Multimedia Campaign:
- Greater visibility for the issue of HIV & AIDS
- Encourage safe and responsible behavior among the youth
- Reduce the level of stigma and discrimination by demystifying HIV & AIDS
- Promote HIV & AIDS related services, specially HIV Testing
- Increase general awareness about HIV & AIDS
Target Group: 11 years to 30 years (Youth group)
Key components of the campaign- 2016-17:
Phase-I: HIV education through social media campaign
Phase –II: HIV education through youth campaign
Tools for Media Campaign – Facebook; Twitter; Instagram; Youtube; Whatsapp, Newspapers & Online Competition.
- Life Now – Educational Campaign Tour: 11 Districts
Live Audience: 3500
SOCIAL MEDIA CAMPAIGN:
- Solo Singing Competition
- Number of Contestant : 11
- Facebook users engaged / Reached : 700
- Winner : Sevi Khruomo
- Street Art Competition
- Number of participants : 30
- Facebook users engaged / Reached : 698
- Instagram users engaged / Reached : 115
- Winner : Mhabemo
- Get Clicked Contest
- Winner : Achet Jamir with 1275 FB Likes
- SpringFall Dance Competition (Kohima & Dimapur)
- Number of participants : 31 Dance troupe
- Number of attendees : 450
- Facebook users engaged / Reached : 380
- Video Viewed on FB : 750
- Video shared on FB : 20
- Instagram Reached : 500
- Winners :
- Write a Song Contest & Video
- Number of Song Entries : 12
- Facebook users engaged / Reached : 400
- Winner : Moa Tangit R. Jamir
- Title of the song : Prayer
- Winning song viewed on Youtube : 1,040
- Street Fitness Competition
- Number of Participants :30
- Event Video Viewed on Youtube : 19,089
- FB users engaged through The Naga Blog FB Group : 95,075
- Indihut Merchandise Give Away Contest
- Facebook users engaged / Reached : 18, 625
- Facebook users engaged / Reached : 149
- Spoken Word Poetry on HIV & AIDS
- Facebook users engaged / Reached : 19,899
- Facebook users engaged / Reached : 53
- Youtube : 1951 Views
- Instagram : 67 Views
WORLD HEPATITIS DAY- JULY 28, 2016
Objective of the program
- Generate awareness on viral hepatitis infection
- Formulation of agendas to be submitted to the government for addressing Hepatitis C infection
- Provide information on treatment, testing and diagnostics available in the state.
- Generate mobilization of NGOs in the health sector and community to voice out to the government with the urgency to addressing this epidemic.
World Hepatitis day was observed on the 28th of July 2016 in the state capital and 7 other districts namely, Kiphire, Mon, Wokha, Mokokchung, Tuensang, Satakha in Zunheboto district and Pfutsero -Phek. The event was jointly organized by HepCoN, NUN and Kripa foundation supported and sponsored by Nagaland state AIDS Control Society and NNP+. At the state level, the program was chaired by Mr. Ketholelie, Secretary for HepCoN. Mr. Mhonthung tungoe, the State Coordinator of the Mylan CSR project on HCV gave a brief presentation on the activities conducted by the program for HCV in the state. Mr. Khrieo from Kripa foundation shared about his personal experience on how he is managing his life with hepatitis C infection. The program was followed by open discussions.
INTERNATIONAL YOUTH DAY 2016
NSACS organized International Youth Day with the theme “Agents of Change, my life, my health” in collaboration with the Red Ribbon Club- Alder College, Kohima. The program was held at the college Auditorium hall. 14 Red Ribbon Colleges of Kohima were invited to participate in the program. The Welcome address was delivered by Dr. Rukhono Iralu, Principal, Alder College Kohima. Ms. Metevinuo Sakhrie, Joint Director (IEC) delivered the significance of the day. Mr. Ainato Yephoto, Asst. Director (YA) highlighted about the Red Ribbon Club activities. Dr. Mehokhu Zao, Sr. Medical Officer, NHAK, spoke on the theme “Agents of Change: My Life, My Health”. Mr. Bendang Imsong, Chairman VBDA, delivered a motivational talk on Blood donation and its importance. Ms. Yhuni Kemp, President NNP+ shared her testimony. Ms. Mengubei-u, a student of Alder College presented a special song, and Mr. Nchumthung J. Murry, a student of Kohima Law College shared his experiences as an RRC member. Activities conducted were: Pinning of Red Ribbons, distribution of IEC materials; pledge signing, formation of Human Chain and blood donation; 12 RRC members donated blood.
NATIONAL YOUTH DAY
NSACS celebrated National Youth Day with 450 NCC cadets from 29 Indian States and 7 Union Territories during the special National Integration camp at Patkai Christian College, Dimapur, on the 12th of January, 2017, with the theme “Life Now: Yes Life, No HIV”. Brigadier Nikam, National Cadet Corps, Group Headquarter, Kohima, delivered the welcome address. Ms. Metevinuo Sakhrie, Joint Director (IEC), NSACS gave the significance of the event. Mr. Ainato Yetho, Asst. Director (Youth Affairs) shared the basic facts about HIV & AIDS and Mr. Alipoker , Asst. Director (VBD) shared the importance of Voluntary Blood Donation. The program was chaired by Mrs. Thejangunuo Theunuo, Deputy Director (IEC), NSACS. The program concluded with signing of pledge. 23 cadets came forward for voluntary HIV testing. Earlier, the cadets were provided IEC materials and Red Ribbon badge- signifying Hope and concern, Love and support to the people infected and affected by HIV and AIDS. The program was jointly organized by Nagaland State AIDS Control Society, DH&FW & National Cadet Corps, Group Headquarter, Kohima.
WORLD AIDS DAY 2016
Nagaland State AIDS Control Society observed the state level World AIDS Day program on the 1st of December 2016, in the main arena at Kisama- the Naga Heritage Village. The event was observed in collaboration with the Tourism Department, Govt. of Nagaland. The program was supported by Legislative Forum on AIDS, Vihaan, NNP+, KNP+, FHI360 and Family Planning of India. Shri T.R. Zeliang, Chief Minister of Nagaland was the Chief Guest. On the occasion, he released the red balloons with red ribbon- signifying Love and Concern, Hope and Support for the People infected and affected with HIV & AIDS. Two special songs were presented by local celebrities- Mr. Benathung Humtseo and Mr. Senti Longchar a.k.a Desert King. Both the Songs and music were original composition on the theme “Hands up for HIV Prevention”. The program was hosted by Mr. Vincent Belho and compered by Ms. Vesevinuo Khrieo. The significance of the event and the importance of the day were said by the compere and host during the program. A pledge was taken by all the participants of the program. On the occasion all the participant were provided with caps, wrist band, hand stickers and IEC materials.
WORLD BLOOD DONOR DAY- 14 JUNE 2016
The State Level World Blood Donor Day was commemorated on the 14th June 2016 at the Directorate Conference Hall, Health and Family Welfare, Nagaland. Shri. M. Patton, IAS, Commissioner & Secretary, H & FW graced the occasion as the Chief Guest. While speaking at the occasion, he thanked all the blood donors worldwide and especially the 17 Blood donors (listed under NSBTC record- blood donors of 5 times and more) for their previous gift of blood. The program was chaired by Ms. Metevinuo Sakhrie, Joint Director, IEC, NSACS. The welcome speech was given by Dr. Vezokholu, Deputy Director, M & E Surveillance and the significance of the day was delivered by Dr. Vibeituonuo, Joint Director, CST, NSACS. A short presentation on the overview of blood transfusion services in Nagaland and the gaps and challenges was presented by Mr. Alipoker, Asst Director, VBD, NSACS. Mrs. Langla, a blood recipient shared her testimony on how a blood donor saved her and her baby. On the occasion the voluntary blood donors were acknowledged with certificate.
The District level World Blood Donor Day Program at Assam Rifle (IGAR), Kohima. Program was organized by Voluntary Blood Donors Association on 14th June 2016. 67 blood donors donated blood on the day
International Candlelight Memorial Service- 15th May 2016
International AIDS Candle Light Memorial Service was observed on the 15th of May, 2016 at State Academy Hall. The programme was organized by NNP+. NSACS, IEC division extended support and coordination towards the program.
International Day Against Drug Abuse and Illicit Trafficking-26th June 2016
IEC awareness on the event was created on 26th June 2016 through Local cables, Doordarshan Kendra Kohima, NSACS website and All India Radio Kohima without any financial implications.
IEC stall during Hornbill Festival at Kisama
IEC stall was set up at the Hornbill Festival- one of the largest celebrations of the indigenous warrior tribes of Nagaland. The IEC stall was set up from 1st to 10th of December 2016 where IEC leaflet, pamphlet and posters were distributed. Quiz show was also organized and gifts were given out to the participants. Also, mobile ICTC was stationed at the venue for the visitors to avail free HIV Counseling and testing facilities. During 2016, it was recorded to have a total visitors of 1, 12,604 at Kisama with 1,646 foreign tourist, 14,962 domestic tourist and 95,996 local visitors.