{"id":643,"date":"2017-06-15T08:46:40","date_gmt":"2017-06-15T08:46:40","guid":{"rendered":"http:\/\/nsacs.nagaland.gov.in\/?p=643"},"modified":"2017-06-15T08:46:40","modified_gmt":"2017-06-15T08:46:40","slug":"multi-media-campaign-2016-17","status":"publish","type":"post","link":"https:\/\/nsacs.nagaland.gov.in\/index.php\/multi-media-campaign-2016-17\/","title":{"rendered":"MULTI MEDIA CAMPAIGN 2016-17"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #800080;\"><strong>MULTI MEDIA CAMPAIGN-\u00a0\u201cLIFE NOW \u2013 Yes Life, No HIV\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">\n<p>The 6<sup>th<\/sup> phase of multi-media campaign \u2013 to promote<strong><em> Awareness, Compassion, Education and Support<\/em> <\/strong>\u00a0on the issue of HIV and AIDS in the State was successfully conducted in all 11 districts starting from December 2016 till March 2017. The Campaign Tagline was \u201c<strong>LIFE NOW \u2013 Yes Life, No HIV\u201d- an educational campaign for the youth.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Objectives of the Multimedia Campaign:<\/strong><\/li>\n<li>Greater visibility for the issue of HIV &amp; AIDS<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>Encourage safe and responsible behavior among the youth<\/li>\n<li>Reduce the level of stigma and discrimination by demystifying HIV &amp; AIDS<\/li>\n<li>Promote HIV &amp; AIDS related services, specially HIV Testing<\/li>\n<li>Increase general awareness about HIV &amp; AIDS<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong><em>Target Group: 11 years to 30 years (Youth group)<\/em><\/strong><\/li>\n<li><strong>Key components of the campaign- 2016-17<em>:<\/em><\/strong><\/li>\n<\/ul>\n<ol>\n<li><em>Phase-I: HIV education through social media campaign <\/em><\/li>\n<li><em>Phase \u2013II: HIV education through youth campaign<\/em><\/li>\n<\/ol>\n<ul>\n<li><strong>Tools for Media Campaign<\/strong> \u2013 Facebook; Twitter; Instagram; Youtube; Whatsapp, Newspapers &amp; Online Competition.<\/li>\n<\/ul>\n<ul>\n<li><strong>Life Now &#8211; Educational Campaign Tour<\/strong>: 11 Districts<\/li>\n<\/ul>\n<p>Live Audience: 3500<\/p>\n<p><strong>SOCIAL MEDIA CAMPAIGN:<\/strong><\/p>\n<ul>\n<li><strong>Solo Singing Competition<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Number of Contestant : 11<\/li>\n<li>Facebook users engaged \/ Reached \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: 700<\/li>\n<li>Winner \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: Sevi Khruomo<\/li>\n<\/ol>\n<ul>\n<li><strong>Street Art Competition<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Number of participants \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: 30<\/li>\n<li>Facebook users engaged \/ Reached \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0: 698<\/li>\n<li>Instagram users engaged \/ Reached \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0: 115<\/li>\n<li>Winner \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: Mhabemo<\/li>\n<\/ol>\n<ul>\n<li><strong>Get Clicked Contest<\/strong>\n<ul>\n<li>Winner : Achet Jamir with 1275 FB Likes<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>SpringFall Dance Competition (Kohima &amp; Dimapur)<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Number of participants : 31 Dance troupe<\/li>\n<li>Number of attendees : 450<\/li>\n<li>Facebook users engaged \/ Reached : 380<\/li>\n<li>Video Viewed on FB : 750<\/li>\n<li>Video shared on FB : 20<\/li>\n<li>Instagram Reached \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 : 500<\/li>\n<li>Winners \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Write a Song Contest &amp; Video<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Number of Song Entries : 12<\/li>\n<li>Facebook users engaged \/ Reached \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: 400<\/li>\n<li>Winner \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: Moa Tangit R. Jamir<\/li>\n<li>Title of the song : Prayer<\/li>\n<li>Winning song viewed on Youtube : 1,040<\/li>\n<\/ol>\n<ul>\n<li><strong>Street Fitness Competition<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Number of Participants \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0:30\n<ol>\n<li>Event Video Viewed on Youtube \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0: 19,089<\/li>\n<\/ol>\n<\/li>\n<li>FB users engaged through The Naga Blog FB Group \u00a0: 95,075<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Indihut Merchandise Give Away Contest<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Facebook users engaged \/ Reached \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: 18, 625<\/li>\n<li>Facebook users engaged \/ Reached\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 : 149<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Spoken Word Poetry on HIV &amp; AIDS<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Facebook users engaged \/ Reached \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 : 19,899<\/li>\n<li>Facebook users engaged \/ Reached \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 : 53<\/li>\n<li>Youtube \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: 1951 Views<\/li>\n<li>Instagram \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: 67 Views<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; MULTI MEDIA CAMPAIGN-\u00a0\u201cLIFE NOW \u2013 Yes Life, No HIV\u201d The 6th phase of multi-media campaign \u2013 to promote Awareness, Compassion, Education and Support \u00a0on the issue of HIV and AIDS in the State&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/posts\/643"}],"collection":[{"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":1,"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":644,"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/posts\/643\/revisions\/644"}],"wp:attachment":[{"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nsacs.nagaland.gov.in\/index.php\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}