MULTI MEDIA CAMPAIGN 2016-17

Updated on : June 15, 2017

 

MULTI MEDIA CAMPAIGN- “LIFE NOW – Yes Life, No HIV”

The 6th phase of multi-media campaign – to promote Awareness, Compassion, Education and Support  on the issue of HIV and AIDS in the State was successfully conducted in all 11 districts starting from December 2016 till March 2017. The Campaign Tagline was “LIFE NOW – Yes Life, No HIV”- an educational campaign for the youth.

 

  • Objectives of the Multimedia Campaign:
  • Greater visibility for the issue of HIV & AIDS
  1. Encourage safe and responsible behavior among the youth
  2. Reduce the level of stigma and discrimination by demystifying HIV & AIDS
  3. Promote HIV & AIDS related services, specially HIV Testing
  4. Increase general awareness about HIV & AIDS

 

  • Target Group: 11 years to 30 years (Youth group)
  • Key components of the campaign- 2016-17:
  1. Phase-I: HIV education through social media campaign
  2. Phase –II: HIV education through youth campaign
  • Tools for Media Campaign – Facebook; Twitter; Instagram; Youtube; Whatsapp, Newspapers & Online Competition.
  • Life Now – Educational Campaign Tour: 11 Districts

Live Audience: 3500

SOCIAL MEDIA CAMPAIGN:

  • Solo Singing Competition
  1. Number of Contestant : 11
  2. Facebook users engaged / Reached              : 700
  3. Winner              : Sevi Khruomo
  • Street Art Competition
  1. Number of participants       : 30
  2. Facebook users engaged / Reached             : 698
  3. Instagram users engaged / Reached             : 115
  4. Winner            : Mhabemo
  • Get Clicked Contest
    • Winner : Achet Jamir with 1275 FB Likes

 

  • SpringFall Dance Competition (Kohima & Dimapur)
  1. Number of participants : 31 Dance troupe
  2. Number of attendees : 450
  3. Facebook users engaged / Reached : 380
  4. Video Viewed on FB : 750
  5. Video shared on FB : 20
  6. Instagram Reached           : 500
  7. Winners           :

 

  • Write a Song Contest & Video
  1. Number of Song Entries : 12
  2. Facebook users engaged / Reached           : 400
  3. Winner           : Moa Tangit R. Jamir
  4. Title of the song : Prayer
  5. Winning song viewed on Youtube : 1,040
  • Street Fitness Competition
  1. Number of Participants                                                      :30
    1. Event Video Viewed on Youtube                            : 19,089
  2. FB users engaged through The Naga Blog FB Group  : 95,075

 

  • Indihut Merchandise Give Away Contest
  1. Facebook users engaged / Reached         : 18, 625
  2. Facebook users engaged / Reached        : 149

 

  • Spoken Word Poetry on HIV & AIDS
  1. Facebook users engaged / Reached         : 19,899
  2. Facebook users engaged / Reached         : 53
  3. Youtube         : 1951 Views
  4. Instagram         : 67 Views

 

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